Phoenix Marketing International found a new home for their headquarters in the heart of New York City. Our team was enlisted by the architectural firm, CICADA, to collaborate on the interior design for the gut and renovation of the 9,500 square foot space located on the 19th floor of 1430 Broadway at the southern end of Times Square. CICADA developed a new floor plan to highlight a series of centralized public spaces to take advantage of the three outdoor patios providing breathtaking views towards Bryant Park and Times Square.

The redesign accommodates 75 employees across a series of offices, public spaces, huddle rooms, and conference rooms, all of which encourage social interaction between the different teams. Upon exiting the elevator, an open lobby and canopy of organic materials greet employees and guests, offering a contrast to stifling daily commutes and the crowded city below. Meeting rooms and flexible work areas are interspersed throughout the floor plan to provide alternative working environments for employees who desire change in their day-to-day structure. Three separate outdoor patios, totaling 1,500 square feet, have direct relationships with the open offices and break rooms, providing a place for teams to meet, work, or relax outside while taking in the views of the city. Our goal was to create a furnishings and materials palette that captures the vibrancy of the office culture and its surroundings yet maintaining a tranquil environment for optimal productivity. This was achieved through the use of materials inspired by nature accented with a lively color palette and warm organic textures. The flexibility and thoughtfulness of the resulting design provides a long-term home for Phoenix MI and will evolve to meet the needs of the growing company.